spyder ski pant for kid How To Save Your Marriage – Or Here’s How to Learn to Put the Toilet Seat Down






Gentlemen: if you want to save your relationship, read this.George Foerst, Lighthouse Point, Florida inventor, was listening to a friend complain that her partner always forgot to put the seat and lid down after using the toilet. This ‘primordial act’ was perceived to be so irritating, this guy was going to be shown the communal door. George figured he could solve this, having himself lived on a boat at one time, having to use a marine toilet. He knew full well that his answer to this perennial problem might create a market for boats and their marine toilets, too. He invented the Toilet Lid Alert, a unique, patent-pending device that is affixed to the underside of the toilet lid. It makes sure you ‘remember’ to put the seat and lid down after use. To ensure this happens, George designed a way to remind you with sound: either the pre-recorded alert, as it comes from the factory; or the one you can record creating your very own customized message. Most folks would have stopped there, but not George. This is where the real marketer comes in. He continued to talk with people and do more research on this “problem” caused by ‘unevolved males’. He studied the history of the toilet and uncovered a few more needs that he could fulfill. He discovered that the TLA could be used by mothers toilet training girls and boys. It would help prevent an accidental drowning of toddlers; if/when left unattended in a bathroom with the seat and lid up (the statistics are horrifying).Additionally, he learned from pet owners that the fear of drowning is ever-present whenever the lid is not down. Additionally, dog owners explained that taller, lanky canines like to take a cold drink from the bowl, and then give their owners a big ‘ol juicy “kiss.” (Even more dangerous, I have read about toilet bowl cleaners in tablet form that you put in the toilet tank. The instructions warn that these tablets are extremely poisonous and may cause fatalities if ingested.)George took a prototype of his invention to several trade shows. Many different individuals and groups, representative of different potential TLA uses, (e.g. sports teams, pets, potty-training etc.) wanted the rights for this device to sell in their own niche markets. Many wanted to sell special Toilet Lid Alerts that were made in their sports team colors and were capable of playing the (football) ‘fight song’ until the lid was put in the down position. (One baseball-oriented group wanted the lid to sing “Take Me Out to the Ballgame.”) Others were interested in the pet market; particularly those who owned ferrets. George was astounded to learn that next to dogs and cats, ferrets are the next largest group of domestic residential pets in America. It is estimated there might be up to 25 million of them in houses and apartments. These lovable, fuzzy critters are very inquisitive. They get into loads of trouble, including drowning in carelessly uncovered toilet bowls.(If you would like to see a brief video of just what this little invention looks and sounds like, click on the live link found in the “credits” section at the end of this article).Just recently, the hit television show, Las Vegas, featured a scene in which we hear a “splash sound” (off stage), the female protagonist, (Belinda) screams loudly from off stage, then storms back on stage to yell again at the male lead character, (Danny) in the living room of the newly shared apartment. She is red-faced-furious that he has forgotten to put the toilet seat down. He has some smart-ass answer but the point is well taken. Even fictional television is portraying this no-longer-funny scene in their scripts!But let’s get back to George Foerst, the inventor. George didn’t stop with the obvious; he continued to do his research. Now he had a potential market that was four times the size of his original estimates,mens north face jackets. He reasoned that if less than one half of one percent of dual-gender homes (with or without pets or toddlers) bought a toilet lid alert, he would have to manufacture millions of these devices.Next, George and his associates took a long look at their own resources…and what they knew and did best. They were very good at inventing new concepts and products, not manufacturing them. ‘The best solution? ‘Send potential manufacturers and marketers to the toilet lid alert web site, where there they could be informed and motivated about licensing the Toilet Lid Alert for their own market purposes. They’re the experts at manufacturing. They have all the contacts with suppliers – they work with these folks daily in their other pursuits – so why invent a flat tire? ‘Joint venture with people who will want to license the invention for their own market segments and uses. George told me: “we want to sign a licensee agreement with a first-class firm that preferably manufactures and markets toys.”He quickly added: “We want a firm with a good reputation, a strong track record in the domestic and international marketplace,spyder ski pant for kid; one that has established relationships with major retail chains, like Wal-Mart, Target, Walgreens, CVS, Publix, Kroger and such too. ‘A lot to ask, but we know they’re out there.” They determined that when they sign an agreement with one or more licensees who are already in the business of making and marketing toys and novelties, they won’t have to do it themselves. Why take on something where you don’t have the industry contacts or that specific market experience? Let others do what they do best.George said: “We’ll drive pre-qualified, targeted traffic to our site, which explains our product and its many uses. Then, we’ll discuss possibilities with the interested manufacturers or other parties who visit the toilet-lid-alert site”. When a prospective licensee calculates the potential sales of this device, his pulse should quicken, and then start to race.©Copyright, Roy W. MacNaughton,mens spyder ski outerwear online, 2007


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An outdoor smoking shelter has become a necessity where smoking has been abolished from inside public premises. Managers of public businesses have been left with the inconvenience and expense of erecting a purpose built structure that provides on behalf of their smoking guests,womens moncler vests cheap.5 important issues to think about, when purchasing an outdoor smoking shelter, are as follows:1. Current LegislationAn obvious stipulation in advance of getting an outside smoking shelter is the understanding of compulsory laws. Both location and finished design have to be checked to guarantee there aren’t any hidden snags that may perhaps prevent erection.2. Size and LocationLocating a space to install an outdoor smoking shelter can be more painstaking than it first looks. Certainly area size will have to be taken into account and this will be in relation to the numbers of customers that frequent the establishment. Only the manager of the enterprise will be able to workout what ratio of the public in their domain actually smoke.So an estimate of the area dimensions should be based on how many persons the shelter can cater for at the worse case scenario. For instance smokers may resent the actuality that when raining they have to get wet due to the outside shelter not being able to fit in all the people. This is a small detail that may perhaps direct them to go somewhere else,spyder ski goggles sale.Of course this may perhaps probably all be governed to by what is on supply outside, with a boss’s hands being tied by restricted open area.3. AccessAnother detail connected to the placement of an outdoor smoking shelter is access. Place it in an incorrect place and you may perhaps get a line of smokers beating a path through an area you’d rather they didn’t. Throw in constant openings of doors and quite readily non-smoking regulars may start to look in favour of other locations,spyder ski pant for kid.4. WeatherIs the designated location protected against rain and driving winds? Going this extra distance and thinking of your smoking clientele well might be the difference in them deciding on their place of leisure.5. Materials of ConstructionEach individual premise will be diverse in what will be considered an appropriate material needed in favour of their shelter. For example a pretty wooden shelter is probably not recommended for premises that are in “rough” areas. Steel construction will be more durable than a wooden one. But then again a “pleasant” wooden smoking shelter may possibly add a unique ambiance to a location.


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The business world today is extremely competitive. To make your name in this world, you need to have additional qualities which will make you different from thousands of businessmen out there. Here are 10 qualities that you must have to be a great businessman:1. Leadership: Being a great leader is required to be a successful businessman. This means you will need to be able to manage your human resource, come up with good ideas, take responsibility of the consequences and make a profit in your business.2. Taking Risks: In your professional life, you will have to take a lot of risky decisions. Business is all about taking risks. Sometimes, the risk will bring out a tremendous success and sometimes it will crash down. You will gain experience from your failures and you will develop a keen sense of what to do and what not to do.3. Competitive Nature: It is a competitive world out there and you have to move along with it. Try to seize every opportunity. Try to be better than others and most importantly, try to be in a competition with yourself. Be in a constant war with yourself to bring out the best in you.4. Wisdom: To be a great businessman, you need to be wise. Your experience will make you wise every day. Try to learn from your mistakes as well as others’. Keep up with the advanced world. Gather knowledge about modern science, technology, politics, geography, history and be creative.5. Take Initiative: Do not just wait for opportunities to arise; take some initiatives to make things happen for you. Great leaders never wait for something to happen; they actually make things happen. Work constantly,spyder ski pant for kid; this will keep you and your employees’ minds and bodies sharp. This way, when something does happen, you can just jump on to work.6. Communication: You must have good communication skills. You will have to talk to people constantly whether it is your business partners, opponents or your employees. At times you will have to attend and speak in seminars. If you have a problem with public speaking, you need to get over it. Your voice should be strong, bold and confident. You must be clear about your ideas when you speak.7,spyder ski gloves online. Ambition: Always try to push your limits. Try to achieve more than you have. This way, you can be more successful than you ever dream of. Having a high ambition will keep you motivated to work harder.8. Reliable: When you make a commitment, never back out of it. If you stick to your commitments, people will trust you and rely on you. If you do not stick to your commitment, it will put a red spot in your reputation.9. Ethics: Do not do anything unethical. This will not just be harmful to your reputation; it will also put a question mark in your integrity.10. Amiable: Having a good nature will make sure that everyone likes you. It is impossible to be a great businessman if people do not like you.Success in business is guaranteed if someone has these qualities.Most of the top Bangladeshi businessmen has all these qualities,cheap moncler vests for kid. Anyone planning to be succusssful in Business should follow it in order to achieve their goals.


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Some people make more money online in a single day than most make in a whole year’s worth of work in their regular job. If you’ve been searching for ways to make money online then you’ve either heard this statement directly or you’ve heard other comments that mean the same thing.The meaning behind those comments is that you absolutely can make money online, there is no doubt to the fact that you can. It is not a scam. Most people who lead you to believe you can do it are not lying. You do not have to be a computer guru or an absolute perfect marketer to make money online.So the natural question then becomes obvious, how is it done then? The answer lies in why do people fail. In my opinion, they fail because they simply don’t follow directions or because they have a negative expectation about this industry.I can give some very simple but powerful advice. It is, Just Do IT!Now just doing it does not suppose that you are just going to go out and do something online that you don’t understand,cheap spyder ski gloves. It means that through your research, you must find out what you are supposed to do and without hesitation, Just Do It. Don’t keep judging that this program is a scam or that one is a scam – You shouldn’t have joined the program in the first place if you think it can’t work, so why would you hesitate to follow the plan they presented for you to make money online?I’ve often said, there is no way to make easy money online, but there is nothing more close to it than in the realm of marketing internet programs. You simply research and find a good safe solid honest opportunity to your liking, then follow the opportunities directions consistently and without quitting and you will succeed – Just Do It, and the fruits of your labor will come to fruition.I intended to emphasize “following their directions consistently without quitting” I’ve heard and seen people quit because they don’t make money online fast. While some marketers say that you will make it fast, it really is not an industry that creates fast wealth. In this industry there is something to learn, just like any other industry and you must follow certain steps before you can reap good financial rewards. Many people quit before becoming successful because they don’t understand the importance of consistently taking it a step at a timeIn conclusion, there are some very important and often overlooked advice given in this article that if taken can assure that your make money online ideas will work to your online success,spyder ski pant for kid.


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cheap north face ski wear Top Seven Selling Mistakes to Avoid This Year + 1 Bonus Mistake About Fear






Here are seven “selling mistakes” that many people make. They are not in any particular order. You will know which ones you are costing you money and need improvement this year.”While one person hesitates because he feels inferior, the other is busy making mistakes and becoming superior.” -Henry C. LinkSelling Mistake #1:Failing to become a welcomed guest first. Bonding and rapport is critically important part of every sales call. It does not matter if it’s a first call, fifth call or a milk run call.Look around, find something that you have in common with your prospect/client. Find a way,spyder ski pant for kid, anyway, to link with him/her. It could be a mutual friend, a business associate, or a leisure activity.Try talking about your connection long enough to become comfortable with each other before talking about business. It’s far better than wasting time talking about the weather. People like to do business with people with whom they feel comfortable with.Selling Mistake #2:Thinking that the prospect doesn’t have enough money. A prospect almost always can find the money to purchase what you are selling if they need it badly enough. Explain all of the benefits that your buyer can begin to get from what you have to offer. Ask questions to create or expose needs. Find things that are so important that solving them overrides the cost.If you can show someone that s/he can’t live without what you are selling, then that person will find the funds to purchase your solution. The bottom line is that it’s up to your prospect to come up with the funds. It may be wise to offer them some creative payment options if that will help you close the deal, but your main job should be to create,kids north face jackets cheap, expose and have the perfect fit solution to their needs.Selling Mistake #3:Failing to ask the right questions. Ask prospects specific questions to find out if you actually can solve their problems with your products and services. Ask questions to qualify them as decision-makers. Ask “Who else besides yourself will be involved in the decision-making process?” Ask questions about financial matters, such as “How will you pay for these services?” Ask questions that separate you from your competition. Try beginning most of your questions with the words: When, What, Where, Who, and How.As an experienced sales person, you’ve heard it all before. You here common problems and objections from everyone. Use that common information and ask questions to get the real problems out on the table.If you are just getting started in sales, ask a successful sales associate for help. Ask your mentor what questions have been successful for him/her, it will shorten on your learning curve and lead to faster sales growth. Test and track what questions work and what questions fail. Once you have discovered the perfect questions, keep using them, hone them razor sharp and keep using them until they stop working.Selling Mistake #4:Talking too much. Ask questions. Then shut-up and listen to the answers. Talk no more than 37% of the time (even that may be too much). Get your prospect to do most of the talking. Ask pointed questions, and keep your prospect answering.Keep full control of the conversation, but let the buyer think that s/he is controlling it. The more that you let your prospect talk about himself or herself, the more that s/he will like and trust you. This may lead him or her to close the sale for you-all you have to do is listen.Selling Mistake #5:Putting down the competition. Sell for yourself and not against someone else. Substitute the words “industry standard” for “competition.” NEVER say one bad word about your opposition.If you have to talk about them at all, praise their work and position in the industry or community. Then point out how you do things “differently.” What makes you, your products and services unique or unusual. Slamming the competition only comes off as sour grapes and will never help you close a sale.Selling Mistake #6:Failing to follow up. If you say you will call back at 2 p.m. on Thursday, then do it, no matter what. People WILL remember when you DON’T keep your word. Always let your customer know when you will get back to them, and make sure that you do.Also, consistently follow up all your marketing efforts. It’s proven that one-shot marketing rarely works. It’s also proven that it takes seven or more contacts to finalize many deals. Be patient, be persistent and be profitable.”If I had to live my life again, I’d make the same mistakes, only sooner.” – Tallulah BankheadSelling Mistake #7: Failing to use your time wisely.Know the difference between “pay time” and “no pay time.”"Pay time” is the time that you spend talking to or meeting with prospects and clients.”No pay time” is when you stop at the car wash, eat lunch alone, fill out paperwork, or do anything else that does not contribute directly to the creation of income.Beware of email and the Internet. They are sneaky time wasters. How many times have you open a email and follow a link to a Website… the next thing you know, you’ve waste a half-hour that you can never ever get back.Spend 100% of your time doing those things that lead you to making money. This will separate you from the pack and increase your year-end bottom line. Schedule a given amount of time every week to spend prospecting for new business.”ABP”-Always Be Prospecting. Always have prospects in your “pipeline.”Bonus Selling Mistake #8:Placing blame on everyone and everything but yourself. Take a look in a mirror. Most of the shortfalls of selling start from the six inches between our ears. We must commit to working smart. Many of us are afraid of failing and forget that we learn from failure as well as success. Blame ourselves, but don’t be afraid of failing. Everything is on the other side of FEAR.How many of these selling mistakes are you making?How will you correct them and prosper this year,cheap north face ski wear?


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womens moncler vests cheap The Most Useful Kindle Accessories






Having spent your money to purchase this kindle, you also need to ensure that it is safe. The safety of this kindle can be determined by the way you keep it after use. It is always good to ensure that you have the best cover for your kindle. These covers come in different types and colors. They are either made from plastic or leather,spyder ski pant for kid. Some of the colors include green, red, black etc.Earphones are also a major item in the kindle accessory. They are designed in such way to fit in your ears. They are very light and perfect. You can use them to play the mp3 files as background music as read your e-Books. These kindle accessories earphones are the best. They produce high quality sound as compared to other earphones. Unlike other earphones you can use them to download and listen to audio books and radio programs,mens north face jackets online.This kindle could not be complete without the availability of the reading light. This reading light is very useful since they have some background LED and their batteries are replaceable. These batteries are readily available to your nearest shop so no worries on where to get them. Their price is also very affordable. These kindle accessories includes also the power adapter that is used to charge the kindle. When connecting this adapter it is always good to be careful since you are dealing with electricity.The rechargeable batteries are also a necessity. Most of the companies that sell these kindle always offers you a 1 year warranty,womens moncler vests cheap. Within this 1 year or even 2 years you are supposed to check the effectiveness of your kindle. If you have any doubt with its performance, you can return it to the store where you got it. This is supposed to happen within the duration of 1 to 2 years.The presence of a clip on the light helps you by providing light why traveling. This ensures that you are still comfortable while traveling; you can still read without straining. The Smart phone that are small enough to fit to your kindle and mp3 are also some of the accessories. Having fitted them in your kindle you can now comfortably listen to music.The boring days are now gone, all what you need is your mp3 to fit it in your kindle and listen to your music. These kindle accessories are very affordable. If you really need one, they are readily available.


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kids spyder ski outerwear store Position vs Stand-A “Mind Shift” for Visionary Leaders






Today’s visionary leaders who are making this shift in thinking, from a “position” to a “stand” are inspiring themselves, their team and even their adversaries to greatness,womens spyder ski pants online. These visionaries have the power to create a world that works for all of us.Most of the brightest leaders, entrepreneurs and change agents still fail to grasp this distinction. Many try to stand for a better world while operating from a righteous or egotistical position, and thus are quite powerless to effect lasting change. Real power comes from a stand, not a position.First grasping this distinction and then making “the shift” elevates and expands one’s thinking or consciousness to a visionary level.So what’s the difference between a position and a stand?Generally, a position is a place to defend or attack from, an external fight against; whereas a stand is a foundation to build on or create from, an internal fight for.On a psychological level, a position is a defensive reaction to protect oneself from negative judgment (it usually occurs after a compromise of one’s values).A stand, on the other hand, is an action of honoring one’s values in the face of inner opposition (fear, doubt, etc.).AN EXAMPLE:Tim is an entrepreneur who has a dispute with Sam, General Manager of another company. Tim thinks he should receive a credit, because Sam’s company did not deliver the kind of service they had promised.Picking up the phone to make a phone call to the GM was a scary proposition for Tim. Sam had already denied his first request for a discount, and reacted as if Tim was being cheap and unfair.Tim wanted to stand for what he thought was right, and he didn’t want the conversation to turn ugly, but he was scared… and so he prepared for the confrontation, as most anyone would do by solidifying his position.Tim solidified his position by forming his conclusions, judgments and solutions.Conclusion: Sam’s service was not delivered as expected; therefore Tim does not owe the amount in the contract.Judgment: It was unfair of Sam to not talk this through amicably with Tim. Sam is unethical, unfair and greedy.Solution: Sam should credit Tim’s company $1,000. Anything less is unfair.Armed with his position, Tim picked up the phone and called Sam. Although Tim was trying to sound nice and businesslike, Sam instantly picked up the defensive/aggressive tone in his voice.Sam’s mind immediately formed its own position. He thought of all he’d done for Tim over the years. How could he be so ungrateful and cheap? You can bend over backward for a guy only so much. No more discounts or credits.”Well you can call my lawyer then, Sam, because I’m not paying another dime until you credit me $1,000.”"If that’s the way you want it, Tim. You’ll be hearing from my lawyer.” Click. Sam had hung up the phone,spyder ski pant for kid.”At least I didn’t let that guy overcharge us again,” Tim explained to his secretary. A guy’s got to take a stand once in a while. Otherwise people will walk all over you.Thousands of dollars in lawyer bills later, Sam and Tim finally settled out of court for a $500 credit. To this day, their friendship is dead, they are both resentful, and their positions are stronger than ever.Every time they reflect honestly on how they resolved the conflict, they feel guilt… and then their mind turns back to its position, and they feel a little more comfortable.A KEY POINT:We live in a Position world. It’s how we think, how we operate, how we resolve conflict. And it works miserably. Our next evolution as human beings is to learn to live from a stand.VISIONARY ADVANTAGE:A visionary operates in such a way that she inspires herself, her team and even her adversaries to greatness. She calls people to rise above their positions and align on shared values.She can see through nearly any conflict, and has the confidence of a brazen, unstoppable entrepreneur. Hers is not a foolish arrogance or the brute force of will, but vision. The kind of vision that is uncommon to most of us.She lives from a stand, and is called forward by the resulting vision to keep standing. She inspires not only herself, but the world around her to greatness.VISIONARY DYNAMIC:The more you come from a stand, the more even your adversaries are inspired by you,kids spyder ski outerwear store. Rather than react to your position with their own position, they are inspired to stand as well.VISIONARY CHALLENGE:What is your position about a certain conflict in your life? Who is right and wrong, and why?How is your position causing the continued building of your adversary’s position?What might happen if you transformed your position into a stand?


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The most generally accepted meaning of cross selling is to sell extra items to the same existing customers hoping that the client relationship will have a good foundation such that the customer does not leave for a competitor.In order to be successful in the field of cross selling, one should have the ability of selling additional products. In fact, one should go beyond the product peddle mentality and become an advisor of sorts focusing on both customer care and building relationships.How does one can become an expert in cross selling?It starts with listening to your targeted customers. Clients, no matter what they are in the marketplace for, they are much more informed than ever before. Customers are doing their study and research. Many times they know what to buy, how much to buy and how much to spend on purchasing. Therefore, to sit down with them and make an effort to sell them extra products, or an item not in line with what they have studied or researched, they will just walk away from you. Begin by developing a two-way conversation.Make sure to ask open-ended questions and make statements which invoke a deeper scrutiny of their individual financial requirements. Ask them how they made their choice, and have they discussed their requirements with anybody else. Once you recognize their concerns and deal with their needs, they will purchase from you as a trusted consultant versus you having to “sell” to them.Another thing to consider for effective cross selling is to know the nuances and details of your product collection. By knowing the benefits and features of different products and financial services you provide,kids north face jackets cheap, the faster you will be able to convince your customers that you have fulfilled their requirements in a manner which suits what they are actually looking for. They will more eagerly recognize you as a specialist and bring extra business to you if they feel certain about your capability to respond accurately and quickly,spyder ski pant for kid.


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You show up late, smoke in the driveway, and play my stereo loud.Customers assume things like these of detailers they don’t yet know. It’s critical that, prior to meeting you, they see you as a professional. There’s 3 visual clues that matter.Use the logos of trusted brands and organizationsYour logo means little, unfortunately. But the logo of a brand like Meguiars has value to your prospects. Other items that build trust: trade organizations, local chamber of commerce, International Detailing Association Logo, any logos of places you’ve trained at.Add a clear photo of your face to all your marketingNothing makes a personal connection like a photo. Consider that your customers are trusting you with what’s usually their second most valuable asset: their car. For women in particular, the face of the person they are handing over the keys to goes a long way to distinguishing you as THE BUSINESS to hire as she does her “shopping around.”This is a tough one for business owners, and the usual culprit: vanity. Just remember that the world doesn’t judge you like you judge yourself. They’re not going to laugh at your photo. But if you don’t have one…they might giver your service real consideration.Uniforms and vehicle signs.When you get your heater fixed, your windows replaced…when you visit a doctor you EXPECT a uniform. News for you: your customers expect the same of their AUTO DETAILER. It doesn’t need to be flashy or expensive, but it does need to be worn every time you meet a customer for the first time.And signage on your vehicle goes far to build credibility. Plumbers, electricians, contractors all invest in signage, and you should too as a car detailer. Make it clear, easy to read,spyder ski pant for kid, and simple,womens moncler vest. Avoid elaborate, dark, or complicated imagery. Just something memorable and clean does the job.Final noteIt doesn’t end with logos,spyder ski pant for men, photos and uniforms. Good posture and body language go far. As does a slow, but clear pace of speaking. All of these visual clues may have no RELEVANCE to your car detailing business, but to strangers they are EVERYTHING. They are clues…insights…into your approach to your business, and if you get all these things right, that great leap of faith–of hiring you–is far easier to take for your customers. Never lose site of these details that compose your first contact…your first impression.


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It was the best of stores, it was the worst of stores… the opening line of Charles Dickens’ classic novel A Tale of Two Cities might be used in such a way to describe the beginning of a customer service breakdown. One that ultimately leads to the loss of customers, dissatisfied customers sharing their complaints with family and friends, who then pass on the negative comments to even more people, and eventually, the end of a business.Inconsistent customer service is a topic I’ve written about in the past, but this story is one I simply had to share.My sister-in-law Cathie lives in Miami, Fla. She received a gift from her mother-in-law, Essie, who purchased it in Palm Springs,spyder ski pant for kid, Calif., while on vacation,moncler vest for kid. Essie purchased the gift, a scarf, from a nationwide retailer, thinking that if Cathie didn’t like it she could visit the retailer’s store in her area and exchange it for something she preferred.However, when Cathie attempted to return the scarf to the store in Miami, hoping to select something more her style, the store refused to allow her to exchange it. The manager told her the store could not accept returns of accessories, and the scarf fell into the accessory category. The manager stated that this was the company’s “policy” – a word that bad customer service often hides behind!Cathie tried to reason with the manager, even offering to purchase an item of greater value, but to no avail. The manager would not budge. When she returned home, Cathie decided to call the manager of the Palm Springs store where the item was purchased. This was a different experience. The manager acknowledged that the company’s policy was told to her correctly, but that managers were permitted some flexibility as well. This manager apologized and offered a solution.Cathie was instructed to send the scarf back to the Palm Springs store. She did so, and in return she received a gift card with an extra “bonus” a few days later. A note was included apologizing for the inconvenience and thanking her for her business. The manager even called her to make sure she received the package.What a difference between the two stores! Despite the eventual resolution, the inconsistent service shown within the retail chain can do a lot of damage.What would the bad experience do to a shopper’s confidence in that store? Cathie had enjoyed shopping there before, but even if the bad experience didn’t stop her from returning, there would always be a lingering doubt from the poor treatment she received. How many times would she have to return there before her full confidence in the business would return (if ever)? And if she experiences poor customer service again, any confidence in the store will plummet.And what if Cathie was not an established customer? If this was her first experience with the store, there is not much chance of her returning at all.Inconsistency causes a host of problems:1. Customers are left to question, what is the standard of service for this business?2. Incidences of poor service will cause the loss of customers. 3. A good experience will create the expectation of continued good service. But if it’s not there, well, where does that leave you? (See No. 2)4. Inconsistency erodes the brand.5,mens spyder ski jackets. Inconsistency destroys customer confidence.Consistently good customer service is needed to build customer confidence. The good service must extend across multiple locations and varied employees. It is not optional if what you seek is confident customers who return again and again.


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