Gold wedding rings are very traditional and when it comes to buying the perfect symbol of their future life together, gold is exactly what many couples choose. However, this is not the only option available, and men in particular are selecting wedding rings made from titanium or palladium. And tungsten wedding rings are also becoming very popular.Like gold, these newer jewelry metals are hypo-allergenic. But, unlike gold, which is a very soft metal,cheap spyder ski jackets for kid, palladium, tungsten and titanium are very hard. This means that they can be set with gemstones directly without any risk of them falling out,moncler ski wear. And wedding rings made from titanium, palladium or tungsten can also be engraved with intricate patterns which will not wear off over time. All this means that a titanium, tungsten or palladium wedding ring will keep its beauty for a lifetime.Palladium rings are naturally white and shiny and have the appearance of a glamorous white gold band. However, coming from the same family as platinum, palladium wedding rings are very much harder and can be set directly with gemstones. This makes palladium a very popular choice for men’s wedding rings. Palladium is also far cheaper than platinum, and so is a cost effective choice for couples on a tight budget and has the advantage of never needing rhodium plating like so many 9K white gold choices.Titanium is a light metal which is also very strong. Titanium wedding bands are available in colors ranging from mid gray through to black. There is often iridescence to the appearance of titanium and some wedding bands can appear to have a very attractive blue-green tint to them.In contrast to the other two metals, tungsten wedding rings weigh virtually the same as equivalent platinum rings,kids spyder ski outerwear cheap. Tungsten is an exceptionally hard metal, so hard in fact that it cannot easily be set with gemstones. And all tungsten jewelry is virtually indestructible. This means that all tungsten wedding rings must be made bespoke because they cannot be re-sized once cast.However, this does not mean you have to settle for a plain wedding band if you decide you want a tungsten wedding ring. Tungsten can hold a laser pattern, which means that it can be beautifully decorated with a wide range of styles and patterns. The resultant wedding ring can range from palest white metal look, to shiny gray to dark grays and black.So if you are looking for something a little different for your wedding ring, why not consider a ring made from palladium, tungsten or palladium?
Building sales relationships and loyal customers is the one-best thing that any business leader or sales person can do,moncler ski wear. Obviously ongoing sales are the life-blood of any business, so it only makes sense that you will want to build relationships and customer loyalty. Here are three simple principles that you can use:Seek to understand needs and provide the best solution. A common error for most new sales people is to begin “selling the product or service” before they clearly understand the customer needs. Gaining a deep understanding of the problem(s) that the customer is trying to solve, will not only gain the respect and build a better relationship, but also allow the sales person to show how their product or serve can solve the customers burning problem. If you can do this successfully, then not only will the sale go more smoothly, but you will also have a more loyal customer who will recommend you to others with a similar problem.Under-promise, Over-deliver: Every product or service has limitations. Be careful not to over-promise what it can do for your customer. On the contrary, it is much better to under-promise and over-deliver. If you can follow this guideline, then you will delight your customers. They will be pleasantly surprised when your product or service not only solves their problem, but does it in a way that they didn’t expect,cheap mens spyder ski outerwear. When you over-deliver, then people will perceive extra value,womens moncler vests sale, and they will become repeat customers or send others your way.Follow-up immediately after the sale: Most salespeople fail to adequately follow-up with customers immediately after the sale. Interestingly, this is really the best time to follow-up with a customer because you can help them if they are struggling to use the product or intervene if the product or service isn’t working right. Not only will the customer appreciate the help, but it will also endear the customer’s loyalty to you beyond what they might have been inclined to give. It takes a little extra effort on the part of the salesperson to follow-up, but it can pay big dividends through repeat sales and more referrals from loyal happy customers.These are three simple sales tips to build relationships and loyal customers. They are also relatively easy to implement because they don’t cost much except for a modest investment of your time. Next time you work with a new customer, think about how you can use these tips to build a better relationship and loyal customer.
Usually there is a lot of confusion in choosing the perfect diamond engagement ring. Questions such as, “Should you go for a larger diamond or choose a smaller stone of higher quality?” “Is color an important consideration?” “How does the cut affect the stone?” and “Is a solitaire diamond best, or is a cluster of stones a better choice?” are typically encountered.Before purchasing a diamond engagement ring, better understand and consider the quality factors known as the 4Cs–color, clarity, cut, and carat,mens spyder ski jacket. You can mix and match these quality factors according to your taste and budget. These quality factors will guide and make your shopping easier and hassle-free. Cut is considered the most important factor since it affects the diamond’s beauty and cost, plus its durability. Sparkle and brilliance of the diamond are determined by the cutting so you might want to spend more time checking out the right cut that you prefer. Don’t make a mistake about clarity-it has minimal impact on beauty or desirability. As for the carat, try going for a diamond that weighs 90-points (9/10ths carat). When set, no one can see the difference, but you’ll enjoy a big savings in cost.As for shapes, go for shapes other than round. While the round, brilliant-cut diamond is considered by many to be the cut that exhibits the most brilliance,spyder ski suit for women, it normally looks smaller than diamonds cut in other shapes. Try going for an oval or pear-shape, all of which will look larger than the round,moncler ski wear. Clustered designs are also appealing. It’s still beautiful yet at the same time savings-friendly. And don’t worry about the color- most diamonds are still beautiful when set. Setting the stone in white gold or platinum can make it appear whiter. Or, if the stone has a noticeable yellowish tint, try setting it in yellow gold-the diamond will look whiter and the tint will be much less noticeable.Remember, a diamond does not have to be flawless to be beautiful and precious. As long as it fits your fiancée’s fingers nicely and you get her to answer “yes”, you’ve already found yourself that perfect diamond engagement ring.
Engagement rings come in various shapes, setting, metals and stones. So when you are searching perfect rings, then you decide which shapes and settings of diamond rings you would like to present or wear. Also note that popularity of shapes and setting of ring determines its price, popular shapes and setting means higher prices. In such situations, if you do not want to extend your budget, then you can look for less trendy shape and setting of diamond rings so that you can save some amount for expending the same on your marriage and honey.There is a quite difference between the cut and shape of a diamond. The cut defines the number of surface and facets in a finished diamond. And the cut informs us about the glitter of the diamond in the ring. The shape, in contrast, is the on the whole a form that the jewel will take. And we know that each shape has different magnitudes and proportions which will give it beautiful finishing.The outline and shape of engagement rings are decided by the lapidary whose work is to cuts out diamond and give them proper shape of the diamond from its raw form. Majority of shape of the ring can be formed by cutting out or rounding the edges. Impurity and deficiencies in the stone can be moved out, and added facets introduced to supplement the exquisiteness of the stone.One of the best benefits of alternatives of shapes and setting is that it helps the buyer of the ring to decide that which shapes and setting will suit to not only their preference and personality but also their budget. Some instructions and guideline have been given so see that with full concentration for taking it advantage.Heart: A heart shape` diamond in engagement rings is not a very popular among the rings buyers. It is perfectly suitable for earrings and pendants,spyder ski pants for women. It crafting is very difficult task. However, if you are looking for this shape, then do not forget to look at the diamond thoroughly for flaws and defects.Pear: It is much known teardrop diamond and the best for a ring. These shapes are not accented with other stones, and the pear shape makes the fingers look slightly slimmer.Radiant: It’s shape is square and has somewhat trimmed edges, simply to improve its brilliance. It is less frequently used for rings hence, it is not a very popular.Princess: This is once again a square diamond though its edges are not trimmed. This is one of the most fashionable and accepted diamond shapes used in engagement rings. It contains more than one princess diamond, in different or same sizes. Another cause of its popularity among the customers is that this shape is less expensive to cut out,mens moncler ski jackets cheap, as it resembles the original shape of the crystal.Round: This is the most traditional shape of diamonds. A solitaire is much known round diamond, which is used in engagement rings. These shapes are multipurpose used diamonds, and can be used in other jewelry items.Oval: It can be used in engagement rings for the women who have small hands,moncler ski wear, because they mix together with the hand and finger, rather than making the hand stand out.There are some guidelines regarding shape and setting of diamond engagement rings have been given so that customers can get the best in their budget.
PearlsThe riches merchandise of all, and the most sovereigncommodity throughout the whole world, are pearls.Next to the diamond, there is no gem that has fascinated mankind more than pearl. The oldest known natural pearl necklace is more than 4,000 years old. Today, pearl is the birthstone for June, the pearl was long believed to possess a special mystical quality, symbolized by the glow that seems to radiate from its very center. This glow signified to the ancient world a powerful inner life. In fact, Roman woman are believed to have taken pearls to bed with them to sweeten dreams! Over time, the pearl has acquired strong associations with love, success, happiness, and the virtues of modesty, chastity, and purity, which it a popular choice for brides on their wedding day.Pearls offer more versatility than perhaps any other gem; they go well with any style, in any place; they can be worn from morning to evening; they look smart and attractive with sportswear, add an “executive” touch to the business suit, or add elegance to even the most glamorous evening gown. They are also available in a wide variety ot types, sizes, shapes, colors, and rice ranges. They offer limitless possibilities for creative stringing, which adds up to greater versatility as well as greater affordability.Pearls have become an essential foe any well-dressed woman today, yet most buyers feel overwhelmed and intimidated by all the choices, and the widely differing prices. But with just a little knowledge, you’ll be surprised by how quickly you can learn to see and understand variations in characteristics and quality.What is a pearl?A pearl is the gem produced by oyster (the non-edible variety) in saltwater, or by a freshwater mollusc. In either case, a small foreign object (such as a tiny sea parasite from the ocean floor) finds its way into the shell, and then into the tissue of the mollusc. If the intruder becomes trapped, and the oyster can’t rid itself of it, the foreign body becomes an “irritant.” To ease the discomfort this irritant creates, the mollusc takes defensive action, and produces a blackish substance called conchiolin, over which another substance, a whitish substance called “nacre,” is secreted. The nacre is composed of microscopic crystals, each crystal aligned perfectly with others so that light passing along the axis of one is reflected and refracted by the others to produce a rainbow like glow of light color. The pearl is the result of the build up of layer after layer of this nacre. The thicker the nacre, the more beautiful the pearl.The pearl market is a “cultured” pearl market todayMost pearls sold today are cultured pearls. Natural; or “Oriental” pearls, as they are sometimes called, have become one of the rarest of all gems, with prices to match. Cultured pearls are much more affordable.One way to understand the difference between a natural pearl and a cultured pearl is to think of the natural pearl as a product of the oyster working alone, and the cultured pearl as a product of humans “helping” nature. In the natural pearl, the “irritant” around which the oyster secretes the nacre and produces the pearl is a foreign object which accidentally finds its way into the oyster tissue. In the cultured pearl, humans implant the irritant; a mother-of-pearl bead called the “nucleus.” After the initial implantation, however, the process by which the cultured pearl is produced is very similar to that in the natural pearl; the oyster produces “nacre” to coat the irritant, layer after layer building up and producing the pearl. The oyster produces the “nacre;” the oyster produces the finished pearl. The pearl producers washed the oyster periodically, and control available food, try to maintain constant water temperature and control pollutants, but the oyster itself still has control of the pearl product it produces.The primary physical difference between the resulting products; natural and cultured pearls, is in the thickness of the nacre. Even though it takes several years to raise the oyster and produce a fine cultured pearl. the pearls are nonetheless harvested much sooner than comparable natural pearls, often when the nacre thickness reaches only 1/2 millimeter. The nacre on natural pearl is much thicker because it has taken many more years to produce.Natural pearls are often less perfectly round than fine cultured pearls, and in strands or jewelry containing numerous pearls, naturals usually appear much less uniform in color and shape than do cultured pearls. The reason for greater uniformity in cultured pearls is that, given the larger quantity of cultured pearls available, it is easier to find and carefully match pearls.Fine natural pearls are rare and valuable and, for the most part, always have been. Never take anyone’s word that their pearls are natural, even “inherited” pearls. Most of the time these inherited heirlooms turn out not to be natural, or even cultured, but fake. Imitation pearls have been around for centuries. Even Mrs. Harry Winston and the Duchess of Windsor owned and wore fake pearls. Of course, they also had “real” pearls in the safe!If you are buying a strand of pearls represented to be natural, make sure they are accompanied by an identification report from a reliable lab. Natural pearls must be x-rayed to confirm authenticity. Always be sure to have proper documentation, no matter who the owner or how wealthy, or how old the piece.Cultured versus imitation pearlsBoth cultured and natural pearls are produced by the oyster or mollusc. Imitation pearls have never seen the inside of an oyster. They are entirely artificial, made from round glass or plastic beads dipped in a bath of ground fish scales and lacquer, or one of the new plastic substances. The difference between real and simulated pearls can usually be seen when the two are compared side by side. One of the most obvious differences is in the luster. Give it the luster test; the real pearl will have a depth of luster that the fake cannot duplicate. The fake usually has a surface “shine” but no inner “glow.” Look in the shaded area; in the real pearl you see a clearly defined reflection; in the fake pearl you will not.Use the tooth test to separate the fakeThere are some fine imitations today that can be very convincing. Some have actually been mistaken for fine cultured pearls. An easy, reliable test in most cases is the “tooth test.” Rub the pearl gently along the edge of your teeth (upper teeth are more sensitive, and also be aware that the test won’t work with false teeth). The genuine pearl will have a mildly abrasive or gritty feel (think of sand at the seaside; real pearls come from the sea), while the imitation will be slippery smooth (like the con artist, slippery smooth signifies a fake!). try this test on pearls you are genuine, and then on known imitations to get a feel for the difference. You’ll never forget it!The tooth test may be unreliable when applied to the Majorica pearl, however. This is an imitation pearl which might easily be mistaken for genuine. An experienced jeweler or gemlogist can quickly easily identify the Majorica for you.The factors that affect pearl quality and valueNow that you understand the differences between natural, cultured, and imitation pearls, let’s talk about quality differences. regardless of the the type of pearl, or whether it is natural or cultured, five factors are evaluated to determine its quality.1. Luster and Orient.This is the sharpness and intensity of the images reflected from the pearl’s surface (luster) and the underlying iridescent play of colors (orient) which distinguishes the pearl from all other gems. The degree of luster and orient is one of the most important factors in determining the quality and value of the pearl. High luster is perhaps the first thing one notices when looking at a fine strand of pearls. The higher the luster and orient, the finer the pearl. Luster usually judged from “sharp” (high) to “dull” (low). When judging luster and orient, look at the shadow area of the pearl, not the shiny, reflective area (don’t confuse “shine” with the deep iridescent glow created by the combination of luster and orient).2. Color.Color is usually considered the most important factor affecting value and cost. There are two elements involved in evaluating color: Body color and overtone. The pearl “body color” refers to the basic color, i. e., white, yellow, black. The “overtone” refers to the presence of a secondary color (its “tint”), such as the “pinkish” overtone in the fine white pearls. Color refers to the combination of the body color and overtone. Very white pearls with a rose-colored overtone (tint) are the rarest and the most expensive. The creamier the color becomes, the less costly they are. However, today the “rose” tint is often imparted to the pearl through artificial means. If you use a loupe to examine the drill hole, you may be able to detect the color enhancement if you can see the line of demarcation between the mother-of-pearl nucleus and the nacre; if the pearl has been tinted, the line will show a pinkish coloration.Cultured pearls are available in many colors; gray, black, pink, blue, gold, but often these colors have been produced by surface dyes or irradiation techniques. White pearls that have been drilled for jewelry use (as in a necklace) and then tinted or dyed can usually be detected easily by a qualified gemologist. With rare black pearls it may be necessary to send them to a gem testing laboratory with sophisticated equipment in order to be sure.3. Cleanliness (surface texture or perfection).This refers to the pearl’s freedom from such surface blemishes as small blisters, pimples, spots, or cracks. Imperfections may also appear as dark spots, small indentations, welts or blisters, or surface bumps. While occasional small blemish are not uncommon, if large or numerous they are unsightly. A pearl with sizable or numerous blemish may also be less durable. The cleaner the skin, the better. Also, the closer the blemish to the drill hole, the less it detracts from both appearance and value.4. Shape.Shape in pearls is divided into three categories: spherical, symmetrical, and baroque. The rarest and most valuable is the spherical or round pearl; these are judged on their degree of “Sphericity” or roundness. While perfectly round pearls are extremely rare, the closer to perfectly round, the finer and more expensive the pearl. Button pearls and pear shaped pearls are symmetrical pearls, and are judged on evenness and good symmetry, that is, whether they have a nice, well proportioned shape. Symmetrical pearls are less expensive than round pearls, but much more expensive than baroque pearls, which refers to irregularly shaped pearls. Any strand of pearls should be well matched for shape, and when worn give the appearance of uniformity.5. Size.Natural pearls are sold by weight. They are weighted in “grain,” with four grains equal to one carat. Cultured pearls are sold by millimeter size (one millimeter equals approximately 1/25 inch): their measurement indicates the number of millimeters in the diameter of the pearl. Two millimeter dimensions; length and width, may be given if the pearl is not round. The larger the pearl, the greater the cost. A 2 millimeter cultured pearl is considered very small, whereas those over 9 millimeters are considered very large. large cultured pearls are rarer, and are more expensive. There is a dramatic jump in the cost of cultured pearls after seven and a half millimeters. The price jumps upward rapidly with each half millimeters up.Another factor affecting the value of any pearl item which has been strung, as in a necklace, is the precision which went into the matching of the pearls; this is called the “make.” Consider how well matched the strand is in size, shape, color, luster, and surface texture. Graduated pearls also require careful sizing. failure to match carefully will detract from both the appearance of the item and its value.Types of PearlsThe best known pearl is the round pearl produced by saltwater oysters. The most famous of these is Japan’s Akoya pearl. The finest Akoyas are more perfectly round than other pearls and have the highest luster, which makes them very desirable. Unfortunately, for those who prefer very large pearls, they rarely exceed 10 millimeters in diameter, and when they do, they command a stellar price.Biwa and other freshwater pearlsBiwa Pearls are grown in fresh water (lakes and rivers) and derive their name from lake Biwa in Japan, where very fine pearls are cultivated. Until recently, the term “Biwa” was often used for any fresh water pearl. Today it is used only for those from Lake Biwa.Fresh water pearls are grown in many countries, including the United States Japan, China, and Ireland. Common mussel-type molluscs are used. The process does not require the insertion of a mother-of -pearl bead, so the pearls grow much faster and, unlike the saltwater oyster, which normally produces only one or two pearls, each mussel can simultaneously produce many. As a result, most freshwater pearls are much less expensive than their saltwater counterparts.The most familiar freshwater pearls have long, narrow, rice shaped outlines, generally wit a “wrinkled” surface, although the surface can be smooth. They can also be round, but these are rare and expensive.Some of the world’s most prized; and most beautiful, pearls are natural freshwater pearls,moncler ski wear. These are very expensive and can compare to the price of natural saltwater pearls. Frequently whiter than the natural natural saltwater pearl, these are the pearls that were so cherished by the Romans; pearls found in the rivers of the European countries they conquered. The only reason the Roman legions ever ventured into England, it is rumored, was to search for the rare and beautiful pink freshwater pearls found in Scotland!Cultured freshwater pearls also occur in interesting shapes, as do the natural; in fact, natural “angel-wing” pearls from Mississippi River and other nearby rivers and lakes are very collectible. Cultured pearl producers are experimenting with culturing freshwater pearls in special shapes, such as “crosses.”Freshwater pearls occur in a wide range of colors; a much wider variety than round, saltwater pearls, which give them a special allure. Colors include light, medium, and dark orange, lavender, purple, violet, blue, rose, and gray. Large natural freshwater pearls in unusual colors can be very expensive. Freshwater pearls may also be dyed. Be sure to ask if the color is natural.Another interesting feature of freshwater pearls is that they can be worn singly or grouped in alternating colors, either hanging straight or twisted for an even more interesting effect. In addition to the versatility offered by the many color options, freshwater pearls (with the exception of round) are very inexpensive, so one can afford to buy many strands and create in almost endless variety of looks.Baroque PearlsA baroque pearl, technically, is any pearl that is not “round” and has an interesting irregular shape (don’t confuse a with round pearl that is simply “out-of-round”; it must have a distinctive enough shape to be interesting and attractive). They are produced by both saltwater and freshwater molluscs and can be natural or cultured. They have a distinctive appeal because of their very beautiful tints of color and iridescent flashes,north face ski wear. Their irregular shape renders them far less valuable than round pearls. Nonetheless, they make beautiful versatile fashion accessories.Today’s pearl market is filled with varietyIn addition to these general pearl classifications, there are many other interesting varieties of pearls from which to choose. Here are some of the most popular.- Button pearls.Button pearls is type of saltwater pearl which has a shape that resembles a “squash” or the pope’s cap. With a shape that can be distinctive and interesting, they are always peg-mounted or glued into settings and are usually used for earrings or rings. They are expensive than fine, round pearls.- Tear drop pearls.Tear drop pearls sometimes called “pear shaped,” these pearls are very lovely and highly desirable. In large sizes, especially in matched pairs, and when truly symmetrical, these pearls can be very expensive.- Half pearls.Half pearls are usually small pearls (two to three millimeter) which have been cut in half to use for border decoration, as in a continuous row of pearls surrounding a cameo or center stone. They are inexpensive, but create a lovely effect.- Three-quarter pearls.Three-quarter pearl is a round pearl which has had approximately one quarter of it cut off due to blemish or imperfect shape. These are mounted in cups to conceal the bottom and create the illusion of a full round pearl. Be suspicious of any pearl set in a cup that seems disproportionately large; it may contain a three-quarter pearl. These are frequently used in earrings. They are much less expensive than a full round pearl.- Seed pearls.Seed pearls are very, very tiny round, natural pearls, usually under tow millimeters in size. Seed pearls are often seen in antique jewelry.- Keshi pearls.Very small pearls which are a by product of producing cultured pearls. They resemble seed pearls in appearance, but are less expensive.- Mabe (Mobe) pearl.Mabe (Mobe) pearl, a dome shaped, available in a variety of shapes, the most common being round or pear shaped. This is an assembled “blister” pearl (a hollow blister that forms on the side of the interior of the oyster, which is removed and then filled),north face jacket for men. It has a very thin nacre coating, an epoxy center, and a mother-of-pearl backing. these pearls are produced very inexpensively, and require extra care, but they provide a very large, attractive look at affordable prices, compared to other pearls of comparable size. They are especially popular for earrings and rings.- Solid blister pearl.Solid blister pearl, a dome-shaped pearl similar to the mabe but not assembled, this type of pearl is produced in freshwater lakes in Tennessee. It’s available in several shapes, and has a distinctive look created by a mother-of-pearl background, retained from the shell lining when the pearl is removed. these pearls also have an unusually high luster and a lovely iridescent play-of-color across the surface. They are more expensive than mabe pearls, but also more durable.- South Sea Pearls.Most are produced in the waters off Australia, Indonesia, and Philippines in saltwater oysters A much larger variety than the Japanese oyster, many exceed a foot in diameter. South Sea pearls usually start at 10 millimeters in size, and go up from there. Pearls from 11 to 14 millimeters are average. Pearls over 16 millimeters are considered very large. The South Sea Specimens are often less perfectly round and have a less intense luster than their smaller Japanese counterpart, but they are very beautiful and very expensive. The rarest, most expensive color is a warm pinkish-white, but the silvery-white is perhaps more in demand and therefore also expensive. Yellow-whites also exist, but these are the least popular and sell much less. “Fancy” intense yellow (truly rich yellow, not in any way to be confused with off-white or yellow-white) and a wide variety of hues including many “golden” tones, are now in great demand. These are less expensive than the finest whites, but they can still be expensive. South Sea pearls are rare in fine qualities, and more expensive than most other pearls.- Burmese pearls.Burmese pearls, very large cultured pearls (10 millimeters and up) grown in a particular type of large oyster found only off the coasts of Burma. They are classified as “South Sea” pearls, and for many years these oysters produced the rarest, finest, and most valuable pearls in the world. The best possess an exceptionally high luster, unmatched by any other South Sea pearl, and a fine pink-white color. In recent years the quality of Burmese pearl has been deteriorating, however, because of complicated political situation reducing availability of skilled technicians and disrupting quality control. Very few fine Burmese pearls are being produced today, and most are mixed in with other “South Sea” pearls.
I just received a new 1.5″ Digital Pocket Viewer as a gift. It’s pretty nifty in that I can load pictures of my children onto it and then carry it in my purse. It’s the modern day version of the accordion wallet file of family photos. The first page of the little manual reads: READ ALL INSTRUCTIONS BEFORE USE,womens spyder ski outerwear online. Of course I wondered how difficult this little gadget could be, as it is merely a little plug and play device. It was written in all caps, so the warning scared me into actually reading all instructions before use.At the very bottom of paragraph two I read (again in all caps) DO NOT LAUNCH THE SOFTWARE YET. Had someone just decided that they were above reading the manual, I can believe with utmost certainty that they would have launched the software at that point. After all, it seemed like a natural thing to do.Then I started thinking about all the people who sign up to be consultants for home-based companies. Most are either given or have access to the company policies and procedures. It is my understanding that most also need to sign or click that they have read, and agree to the information contained in the policies and procedures. They affirm that they have READ ALL INSTRUCTIONS BEFORE USE. However it has been my experience that truly, most do NOT read the policies and procedures before beginning their business.These are the same people who think running a business is as easy as a plug and play device,moncler ski wear. They are the same people who “launch the software” before it’s time. These are the same people who don’t have a clue how their compensation works or what the qualifications are for rank advancement.If I had opted to just plug and play my little 1.5″ Digital Pocket Viewer and then preceded to launch the software before I taking other steps, it simply wouldn’t work. And I wouldn’t have any idea what was wrong or how to fix it. If you sign up to start a home business, be it candles, jewelry, gourmet food, makeup or any other wonderful products, it simply will not work if you don’t READ ALL INSTRUCTIONS BEFORE USE,north face jacket for men.Out of all the questions asked on company specific consultant forums, I venture to guess that 99.9% of them could be answered if consultants only took the time to RTFM – Read the Fantastic Manual. Take some time to read all instructions before use – you might be pleasantly surprised what you learn!
For those considering the purchase of diamond wedding rings, it can be bewildering when browsing amongst the many designs that are available,cheap spyder ski jackets for women, either online or in the shops. There are, however, certain criteria that should be considered when choosing your wedding rings.Firstly, you will no doubt be looking to match your wedding ring to an existing engagement ring. The first detail for consideration is the precious metal. Ideally this should be the same as your engagement ring. It is also possible to add to an existing colour of metal, by choosing a two colour design. There are many styles that incorporate both bi-coloured metal along with diamonds,moncler ski wear. Designs can be found that combine 18ct yellow gold with 18ct white gold, and also 18ct yellow gold with platinum to name just a couple of examples.Secondly, look at the profile of your engagement ring and consider diamond wedding rings with the same profile. The cross section of one design will possibly differ from another. Typical profiles will included Court shaped, D-shaped, flat-court, and flat profile. By opting for a similar profile, both rings will harmonise when worn side by side.Next, consider the diamonds that may already be present in your engagement ring. Diamond wedding rings can be found set with many shapes and sizes of diamonds,spyder ski hats cheap. If your engagement ring features a round brilliant cut, smaller diamonds of this cut will tie both rings together making them appear more as a set. Try to avoid mixing step cut diamonds (eg. Emerald cut, Carre cut, Asscher Cut) with brilliant cut diamonds. The faceting is very different and for this reason, it is a suggestion to opt for similarly faceted stones. Having said this, it is really a matter of personal preference and this should weight your decision.Your budget will be one of the determining factors, which will decide on which style you can or cannot afford. Try to decide upon a budget initially and shortlist styles that will fall within this price.On a final note, some of you may be concerned because of the shape of your engagement ring. Some settings will not allow a standard straight wedding ring to sit neatly alongside. In this instance, it might be worth considering a custom made wedding ring, created to fit around your engagement ring. Such bespoke designs need not cost the earth. Many jewellers offer a bespoke design service for such rings, which can be embellished with diamonds in the design of your choice. There are a number of ways this can be done depending on the complexity of the design required.By following some of this simple advice, you should be able to find the perfect diamond wedding rings that will suit your style and your tastes perfectly.
“I am nature’s greatest miracle.” – from The Scroll Marked IV, The Greatest Salesman In the World by Og MandinoBy now I hope it’s clear that the path to becoming the greatest salesperson (or anything else) in the world is mainly an effort made with your attitude and beliefs rather than your skills and methods. The greatest challenge a salesperson has to overcome to achieve success is the challenge of mastering his or her own mind! The first three scrolls have taught us the importance of optimism, love and persistence. The fourth scroll sets out the importance of a healthy dose of self-esteem.Without a proper view of yourself, success is next to impossible. The person who constantly degrades himself is assured of fulfilling his own prophecies. I have a question for you: when is the last time you gave yourself a little encouragement? We are usually so quick to condemn ourselves as failures that we often forget how truly wonderful and miraculous we are. Just the fact that you can breathe, beat your heart, convert food into fuel, ward off disease, think about a beautiful sunset and a billion other things all at the same time is a miracle; you should be constantly amazed at how incredible you are!This isn’t an invitation to become an egomaniac; nobody likes a braggart. At the same time, though, you must begin to develop and maintain the proper level of self-respect. You are truly a wonder of creation,spyder ski hats store, and you should celebrate that each and every day you live.In many ways, you are no more or less wonderful than any other human being who ever walked the planet; on the other hand, the qualities and characteristics that make you unique are your greatest assets, and they do set you apart from the rest of humanity. Look at those traits as your allies; celebrate your individuality and use it to your advantage. You have strengths that no one else has; use them to the full.Too often we focus on trying to be the same as everyone else. We mistakenly believe that the path to success is to follow the pack and do what they do, sacrificing our uniqueness to be more like the herd. In truth, though, that’s the surest path to mediocrity there is, for it hides our individual talents. We forget that we are special,cheap moncler ski jackets for men, and so we tend to sell ourselves short.Remember this passage from The Scroll Marked IV:”Since the beginning of time never has there been another with my mind, my heart, my eyes, my ears, my hands, my hair, my mouth. None that came before, none that live today, and none that come tomorrow can walk and talk and move and think exactly like me. All men are my brothers yet I am different from each. I am a unique creature.”Be unique. Be yourself. The worst thing you can do for yourself or your career is to be forgettable. If you can get them to remember you,moncler ski wear, the chances that they’ll buy from you are greatly increased. Dare to be outrageous and to have fun and to celebrate your individuality. If you do, you’ll have the advantage of being memorable.
This ‘P’ is Promotion and Publicity. Not to be confused with Marketing. Marketing deals with how you express your essence, your identity, Promotion deals with how you convey your marketing message to your target audience and Publicity is what you get when People notice your offer and talk about it; ideally, you want free Publicity! That happens when your offer is compelling enough it will create some serious buzz. If you are not making enough waves in the media, you ain’t kicking hard enough!The fundamental assumption through all of these articles is that you want to create a solid, long term business, and that means doing things that your clients can and will agree with. Some people call this doing only “White Hat” marketing activities. What you need to understand is that you first have to refine your marketing and then you are to start promoting it in a way it will get noticed and publicized.Some people think Marketing is where you reach out and try to convince someone to buy your product. This is doing it the wrong way, what you are supposed to do is inspire people to buy your product. Publicity and promotion is where you educate someone about your product and they feel inspired to contact you to know more with a view to buying. Can you imagine the different conversations from that point? One conversation is where you or your telemarketers have called someone (possibly in the middle of something) and the other where they call your order processing department.Publicity and Promotion take place once you have fixed your Marketing; it just results in a better conversation with your clients. And higher profits for longer periods.2 When Is It Done?Every business activity you do promotes your business. Everything you do says something about the way you do business, about what you think about your customers, and about the quality of your offers. People feel how they are going to be treated by you in your Marketing, Promotional efforts and moreover in what kind of Publicity other people are giving you!What that means is that every time people see your product or the results of your service they form an impression about your business. When they see you walk down the block to buy a coffee, or drive past on your way to another appointment – they form an impression about you and your business.That’s important because people buy from you because of what they think is true. They don’t buy from you because you have the best widgets; they buy from you because they believe you have the best widgets. You need to consider your business message every second you are awake. Make sure everything you do and everything you say reflects a positive image for your business.3 Your MessageBuilding and maintaining a successful business starts with your message being understood by your target market. That involves identifying who they are and what they have in common. That allows you to communicate with them, and here is what you need to do and why you need to do it.Imagine a demographic that is made up of teenagers. Active, outdoor types who are never far away from a skateboard or a pair of inline skates. They have completed High School, but do not have any further education, nor do they have a trade qualification. Where would they congregate? What subset of language might they use?Now imagine a demographic made up of degree qualified middle management. They are all married, with an average of 2.4 children, are members of (at least) a golf club and one other ‘social / sports’ oriented club. They are never far away from their European import vehicle! Do they gather in different places to the first group? And – do they use a different language? Of course they do. Not all demographics are as obviously different as these two, and yet they often visit very different places and speak different languages – even though all are based on the one Mother Tongue.Creating the right message – for example an advert – means writing it in the language of your target market, and then you have to place it where they will see or hear it. That’s why it is important to identify your customer, in detail.4 Identify Your CustomerIdentifying your customer starts with listing the attributes they have in common. Take a moment and think about your customers – are they all of a certain age group? Or educational status? Perhaps they share a hobby? Writing down what they all have in common will help you see them more clearly. If you cannot build a single list then you can and should create two or more – and understand that this just means that your products appeal to different demographics.If you have a single list then consider the person that those attributes describe. What are their values? What are their problems, and how does your product resolve them,mens spyder ski outerwear? Where do they congregate? What else are they interested in? Use that information to tell you what language to use in your communications, what hot buttons to push to inspire them into action, and where to put the message so that they are likely to see it.Having multiple lists just means doing the same thing for each list. Each list may have different values or motivators, or may have different interests compared to the other lists. That just means that you now know how to tailor your message for each group so that it is more likely to be seen and acted upon.5 What Comes After The Promise?The People section has already described the Problem, Promise, Proof concept. Here are some more details about the format of the ‘proof’ section. Using this format will enable you to write your advertising message almost as easy as 1-2-3.Assuming that you have described the client’s biggest problem, and you have made a compelling promise, here’s how you support that promise.Start by describing the individual benefits of your product or service, and establish a value for each of those individual benefits. Once you have established the individual values, describe the overall,womens moncler jacket, compelling value that the combination of values. Often the overall value is greater than the simple sum of the parts.Now re-list the benefits and introduce the price of each in a way that demonstrates that it is less than the value you established earlier. And revisit the ‘big ticket’ item, again establishing the price as smaller than the value.At this point the reader may or may not believe you, so you need to add some additional credibility. What that means is some public record facts and data and of course some testimonials. Refer to that article in Newsweek or the interview with Oprah, and include some excerpts. Ask your clients for testimonials that you can use, and use them. You don’t have to include the whole letter, but certainly include the relevant part with the name and company of the person who gave the reference.Follow that up with your guarantee. You have established the value as being higher than the price, and you have established that you can be trusted, now you remove the risk of doing business with you. Include whatever your guarantee is, and be aware that the longer your guarantee is the less likely that someone will take advantage of it. A 24 hour guarantee is not as strong as a 12 month guarantee, and it is more likely to be triggered.Complete the message with your call to action. That just means to get people to do whatever it was that you thought of when you started creating your ad. That might be send in for a free report, sign up for a newsletter, as well as buy your product. Whatever it is, make it as simple as possible. Make it easy to do business with you. If you have established the value, reaffirmed that you can be trusted, removed all risk, and then made it easy to take the next step your results will be better than ever. I guarantee it!When you discuss the benefits of your products you must do so from the perspective of your client, and in a way that inspires them to take action. And that means that you need to know what motivates people.Nearly everyone knows about WII-FM. What’s In It For Me? That’s only one of four motivators, and by itself it can only do a part of the job of gaining new clients. Here are the four groups of motivators, and what they will do for your business.1. Healthy Narcissism (or What’s In It For Me?)2. Love or Sex3. Nurturing4. Giving BackMotivators 1 and 2 inspire people to try your product,moncler ski wear. They make people want to buy it the first time. That’s good, and you want them to come back and keep buying from you. That’s what numbers 3 and 4 do.What this means is that your promotional copy needs to have elements in it from the first two, and other elements from the last two. If you do that then potential customers will be inspired to try your product, and they will prefer to continue to do business with you rather than change. You don’t need all four messages, although there is no reason not to have them all if the copy reads well enough. As long as you have at least one of each pair your message will be more likely to hit the target.When you are describing the benefits of your offerings these motivators should never be far from your mind. In what way does your product or service benefit the purchaser directly, or how does it result in them receiving positive feedback from their friends and family? How does it benefit others, and what difference is it going to make to society as a whole or to the environment?Following these suggestions will result in an advert that connects with your potential clients and delivers your real USPs better than most. However there is one additional step that you must take that will result in really effective adverts. Do some research. What that means is to send out a copy of your ad to a small, select group of people you trust, and ask for their feedback.6 Test The CopyThat doesn’t mean just asking your parents and your spouse or partner! And it doesn’t mean just asking “Do you like this”? If you ask a general question you will get a general answer. Here’s how to get the feedback you really want.Ask the following questions:- What emotions does the copy invoke?- What do you think of the way the idea is presented?- Does watching the video/reading the document make you want to (insert your call to action)?- Does the copy properly convey (insert your intended points, expressed in a different way to the copy)?- Is there anything you particularly like about the advert?- Is there anything you do not like?- If you could change anything, what would it be?- If I make any changes to it, may I send it back to you for another look?After you have received some positive suggestions and included them in the advert you can safely use it in your campaign, secure in the knowledge that you will hit your desired target.You can apply the information you have learned here in another way. Use these skills to review the effectiveness of the ad when you see or hear a new one. If you believe the ad is effective, if it “Grabs you” then take a copy and add it to your file of Effective Advertising. Review it to identify what it was that attracted your attention; what made you want to buy. Then when you are creating your own ad, take a look at your file and take inspiration from what you consider are effective ads. Use the same constructs, the same concepts in your ad.By now you have identified your customer, how to communicate with them and where to place your message so they will see it. It’s time to consider the ‘delivery mechanism’.That’s just a way of delivering your message to a place at the right time for your target customer to see it.Examples of delivering messages are by advertising in the media – print, radio and television, advertising on the internet via paid or unpaid sites, and either direct adverts or by providing a form of ‘Infomercial’. You can also send your message via postal services or courier companies, and of course there is orally, which can be either a telesales campaign or a viral message that people spread to their friends that we call “word of mouth marketing”.
Most entrepreneurs waste money on web design.If you’re an entrepreneur, especially if you’re just starting your empire – you need to ensure that part of your budget is not being completely wasted by web design.What you need is a website that will sell – what good is a fantastic looking website that never gets any traffic?Many of my clients come to me for SEO services – and often they have spent very large figures, sometimes as high as $10,000 or more, on a website which does absolutely nothing for them, because it was built purely from a design point of view,moncler ski wear, with little or no regard to search engine marketing,moncler vests for women.Often, I don’t dare to tell them that I could have had the same site designed – but SEO friendly – for a much smaller figure, and that this would also have saved them money on SEO services, as the search engine obstacles that I’m going to have to overcome, would not have been there. I have to think hard before telling a client this, not wanting to make them even more wound up about the situation than they already are, so usually I’m very cautious about what I say, but the fact is most clients who have paid a lot for web design, have paid over the odds for little reason,kids spyder ski jackets sale.If all you need is an online brochure to show to your existing customers – then yes, go speak to a design agency or web designer who will design your website just from a design standpoint. However, if like most entrepreneurs you need your website to bring in traffic to increase your sales, then of course design is important, but search engine friendliness needs to be taken into account also.So when looking for a web designer – do not waste your money on hiring a designer who will design your website just with design in mind – ensure the designer has a good understanding of search engine optimisation, and of how to build a search engine friendly website.