One of the major reasons that so many small businesses fail each year is that people assume that because they know how to perform a skill or trade, that they can run a business selling that skill or trade. Michael Gerber calls this the e-myth or the Entrepreneurial Myth. He argues that just because you are a chef it does NOT mean you should open a restaurant. He believes that you can succeed or even increase business profits doing something you know nothing about.When we have all of these people running off trying to run a business in a trade that they are very skilled in, a few things happen: One is that they begin to be overly focused on doing the work and not running the business. They slowly lose control and the business begins to run them,moncler vest for women. Ownership turns from a freedom based life-style to a ball and chain.The answer is keeping yourself out of the inner to do’s of the business and maintain an outside view so you can run, operate and manage your business as a whole. And the easiest way to do this, is to get into a business you know very little about. If you cannot make donuts,womens moncler jackets online, then open a donut shop. Why? Because if you can’t make a donut, you will be forced to hire someone who can. This will immediately free you up to run your business. Just because you are good at something does not mean you will be good at running a business.So instead, put your energy and hard work into learning the basic principles of running a good business. From management to advertising and budgeting to investing. If you do this, you will be able to run your business and also ensure that your business succeeds,womens north face jackets online. It doesn’t mean you cannot invest in a business that you don’t enjoy, it just means that your focus needs to be on the business and those that are talented in a specific trade will have a hard time sitting on their hands. Wearing all the hats is not how you run a successful business. Being able to hire the right people to do everything that is required well – is the secret to running a business that profits.