Each year we start the new year thinking about what we will do different to succeed in business. It’s a good time to create and review a business plan and marketing plan.A business plan doesn’t have to be an elaborate tome of work. It can be a simple and concise plan of just one or two pages. It should be your plan of attack for the year to succeed in business with your goals defined.Your business plan should include:
Mission Statement: a brief description of what your business is all about
Vision Statement: your vision for your business
Goals: write down detailed, specific goals you want to attain for your business this year. Are you hoping for a specific amount of revenue? Write that amount down as well as the specific number of clients you’d like to have and specific time frames for reaching your specific goals
Strategies: what specific strategies will you use to accomplish your goals? Blogging, website, social media, postcards, etc.
Actions: what detailed,mens spyder ski jackets sale, daily actions will you to take fulfill your strategies and goals?
Keep your business plan handy and refer to it at least monthly. It won’t do you much good stuffed away on a shelf or in a drawer. It’s a plan. So use it. Each month note the actions you’re taking and whether you’re staying on track and accomplishing what you planned for. If you’re not, perhaps it’s time to revisit that business plan and update it.In addition to a business plan, create a marketing plan. This too can be just one or two pages in length. It should identify specific strategies and actions to market your business.There are four basic sections to your marketing plan:
Again,mens spyder ski jackets cheap, be very specific. Your goals may include something like getting four new clients by April 1st or having monthly revenue of $2000 by March 31st. Review the calendar monthly,womens moncler jackets online. Post it where you can glance at it; hang it above your desk. Focus on one marketing strategy each month. At the end of the month, see what worked, what didn’t, and what you need to do to change things to be more effective.Taking some time at the beginning of the year and the beginning of each month and each week to review your business plan and marketing plan will help you plan to succeed in business.